Increase Revenue: Distribution & Channel Management

Fifteen years ago bookings were generated through travel agencies, write ups or ads in publications, repeat-customers and referrals. Today travelers go on-line and search the web. Of course, repeat customers and referrals are still important, but in a world where billions are connected to the Internet, on-line marketing channels are the dominant driver for business.
READ MORE

Increase Hotel and B&B Revenue: Gift Vouchers

Gift vouchers for hotels & B&B#sThe popularity of voucher codes has rapidly grown over the past years. This is because they are an easy and flexible way of promotion. The hospitality industry is no exception. Many hotels already use vouchers and discount codes.

READ MORE

Commission Free Online Bookings Without Your Own Website

You don’t need your own website to accept online bookings. Check out these two easy options to sell online without paying commission:

Use Your Booking Page as Website
The design and the content of Beds24’s booking page is fully customisable. You can add custom content to use it as a stand-alone web presence.

online-booking-system

READ MORE

Tripadvisor Transforms to Booking Channel: Don’t Miss Out

There has been alot of tweeting, blogging and facebooking about Tripadvisor´s new service recently. It is sheduled to start in September. Here a summary of the facts:

taTripadvisor Connect will allow independent hotels and B&B´s to display real-time availability and online booking on their Tripadvisor profile and let them participate in the hotel price comparison search.

READ MORE

The Impact of Googles Next Major Update on Bookings

Mobile devices have become a natural part of most peoples lives. More and more people are browsing the internet on mobile devices like smart phones and tablet. According to Phocuswright  mobile travel bookings will account for 27% of the U.S. online travel market by this year – from just 5% in 2012.

READ MORE

Hotel Reputation – How to Create a Positive Memory

 I have had many nice restaurant meals but one experience a couple of years ago keeps coming back to my mind. The food was good, the place nice but really not much better than many other places I have been to since. Different was what  happened at the end. After we had payed we were given a pretty box with two complementary muffins for breakfast.

READ MORE

Online Bookings for Booking Agents and Booking Portals

key-lock-door

A web site is often the first contact point a guest has when looking for accommodation. Most people do not spend the time sending out enquiries. They expect to see if the room or lodging they are interested in is available while they are searching. Agents who don’t show availability on their website risk losing potential customers.

READ MORE

Increase Hotel and B&B Revenue by Cross-selling and Up-selling

The idea of cross-selling is getting a customer to buy something else together with the product or service they already have chosen. The classic example is McDonald’s standard question: ‘Do you want fries with that?’ Cross-selling does not mean manipulating your guests. It is about offering something the customer has  genuine interest in, someting well-connected to the product they already have decided they want.

Do you offer additional services such as transport, meals, bicycle hire, a sightseeing trip, room-extras, tours , classes, activities or events? How about sports?  Do you have a tennis court, fitness room? Tell your guests and let them book them as extras together with their room.

READ MORE