The general outlook for the tourism industry is still positive. However, The World Travel and Tourism Council thinks that the change in economic outlooks suggest a potential weakening of Travel & Tourism growth in 2013 in Europe and parts of Asia. The key hotel online marketing trends 2013 might help you to stay on top of things.
The idea of cross-selling is getting a customer to buy something else together with the product or service they already have chosen. The classic example is McDonald’s standard question: ‘Do you want fries with that?’ Cross-selling does not mean manipulating your guests. It is about offering something the customer has genuine interest in, someting well-connected to the product they already have decided they want.
Do you offer additional services such as transport, meals, bicycle hire, a sightseeing trip, room-extras, tours , classes, activities or events? How about sports? Do you have a tennis court, fitness room? Tell your guests and let them book them as extras together with their room.
WordPress is becoming very popular with smaller hotels, B&Bs guest houses and inns. Though it was created as a blog software it can also serve as a CMS for a website. Integrating a blog and a website can be one reason to choose WordPress over other CMS options.READ MORE
‘A Picture paints a thousand words’ is a saying which no doubt is very true. Especially for lodging websites because people judge by the visuals what to expect. Studies show the top two factors in the decision process where to stay are reviews and photos. The more appealing photos on a website the better. But photos not only make websites more attractive for visitors they can also have an impact on search results.
How do people decide what to buy or which services to use?
For their Global Trust in Advertising Survey reputable Nielsen Company surveyed more than 28,000 internet respondents in 56 countries. They found out that 92 percent of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising. The second most trusted source of information are online consumer reviews.