The Impact of Googles Next Major Update on Bookings

Mobile devices have become a natural part of most peoples lives. More and more people are browsing the internet on mobile devices like smart phones and tablet. According to Phocuswright  mobile travel bookings will account for 27% of the U.S. online travel market by this year

Cancellation Policies for Accommodation Businesses

Cancellations are always unpleasant for the host but often also for the guest. Most hosts have a cancellation policy. Which strategy is used can make a big difference in terms of guest relations and revenue management. Common strategies are: No Cancellation No matter when or why

Hotel Reputation – How to Create a Positive Memory

 I have had many nice restaurant meals but one experience a couple of years ago keeps coming back to my mind. The food was good, the place nice but really not much better than many other places I have been to since. Different was what 

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These are the Hotel Online Marketing Trends 2013

The general outlook for the tourism industry is still positive. However, The World Travel and Tourism Council  thinks that the change in economic outlooks suggest a potential weakening of Travel & Tourism growth in 2013 in Europe and parts of Asia. The key hotel online

Increase Hotel and B&B Revenue by Cross-selling and Up-selling

The idea of cross-selling is getting a customer to buy something else together with the product or service they already have chosen. The classic example is McDonald's standard question: 'Do you want fries with that?' Cross-selling does not mean manipulating your guests. It is about

Online Bookings from WordPress Sites

WordPress is becoming very popular with smaller hotels, B&Bs guest houses and inns. Though it was created as a blog software it can also serve as a CMS for a website. Integrating a blog and a website can be one reason to choose Wordpress over

How Images Influcence Website Traffic

‘A Picture paints a thousand words’ is a saying which no doubt is very true. Especially for lodging websites because people judge by the visuals what to expect.  Studies show the top two factors in the decision process where to stay are reviews and photos.

Why Reviews or a Guestbook on your Website can increase Bookings

How do people decide what to buy or which services to use? For their Global Trust in Advertising Survey reputable Nielsen Company surveyed more than 28,000 internet respondents in 56 countries. They found out that 92 percent of consumers around the world say they trust earned