Meta search engines make it easy for price conscious guest to find the best price for what they want to book by comparing prices of various providers in one place with the option to instantly book the best offer. Since meta search engines are getting more
Google Hotel Ads allows hoteliers to showcase their hotel via adverts across desktops, tablets, and mobile devices on Google. Guests actively seaching for accommodation on Google Search or Google Maps will be shown ads through which they can book directly with the hotel. How can small
Key to direct bookings is a powerful and easy to use booking engine on your web site which is clear fast and simple to use. The functionality of the system you choose will have a direct impact on your direct bookings. These are our tips
Competing with OTAs marketing power is expensive and increasingly difficult. Everybody loves direct bookings. However there are benefits to using OTAs as well. Cost Generally direct bookings are considered to be most economic. But the transaction costs are only part of the total cost involved into
Signing a distribution agreement with an OTA does not automatically lead to a substantial increase of sales. The number of bookings you generate on an OTA depends largely on how your listing ranks. Define your key segment “I want to reach everybody” is not a strategy
A channel manger which automates processes and reduces the risk of double bookings is a major asset for a successful distribution strategy. One of main benefits of a channel manger is pooled inventory. A hotel that does not use a channel manger needs to split their
Being fully booked all year around is the dream of every hotelier. In reality most places have slow seasons which require increased marketing efforts. The good news is: The last-minute market is emerging. More and more people travel with mobiles, tablets or laptops and use
Word of Mouth has always been one of the key success factors in the hospitality industry. Online Word of Mouth (eWOM) is an even more powerful marketing tool. We have heard from many new hosts that the first good review changed the game. The more
Booking websites have become an important source of bookings. For some hotels or properties even the most important source. Using several sites usually means increased visibility and revenue. The downside to this strategy used to be the management effort involved. Manually keeping multiple calendars up to
An efficient check-in process, a clean room and quality staff are essentials a guest expects. To make a difference hosts need to move beyond the basics. Personalized service is one key to improve guests service experiences. Customer Service is the New Marketing* Service has