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Optimize your OTA profiles to increase sales

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Signing a distribution agreement with an OTA does not automatically lead to a substantial increase of sales. The number of bookings you generate on an OTA depends largely on how your listing ranks. Define your key segment “I want to reach everybody” is not a strategy which will be successful in the long run. With… Read more »

Leverage the Benefits of a Channel Manager

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A channel manger which automates processes and reduces the risk of double bookings is a major asset for a successful distribution strategy. One of main benefits of a channel manger is pooled inventory. A hotel that does not use a channel manger needs to split their inventory between all booking channels they are using to… Read more »

Stay Safe and Secure

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Cybercrime is a fast-growing area of crime causing serious harm. Stolen details like username and passwords from sites hacked recently and even many years ago are available for sale on the internet. Criminals are using these details to attempt to log into any site not just the one they were stolen from. Scams and fraudulent… Read more »

Yield Management for Small Accommodation Providers

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Ideally a hotel would always sell all rooms at the highest rack rate. As this is rarely possible the challenge is to find the right price to utilise a hotels capacity in the most profitable way possible. In a nutshell the idea of yield management is to achieve the highest selling price while maximising occupancy…. Read more »

How to Generate Last Minute Bookings

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Being fully booked all year around is the dream of every hotelier. In reality most places have slow seasons which require increased marketing efforts. The good news is: The last-minute market is emerging. More and more people travel with mobiles, tablets or laptops and use these to book on the go. These tips can help… Read more »

Reviews and Online Reputation Mangement

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Word of Mouth has always been one of the key success factors in the hospitality industry. Online Word of Mouth (eWOM) is an even more powerful marketing tool. We have heard from many new hosts that the first good review changed the game. The more reviews a lodging has, the more inclined potential guests will… Read more »

The Impact of Googles Next Major Update on Bookings

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Mobile devices have become a natural part of most peoples lives. More and more people are browsing the internet on mobile devices like smart phones and tablet. According to Phocuswright  mobile travel bookings will account for 27% of the U.S. online travel market by this year – from just 5% in 2012. These developments will reflect… Read more »

Increase Bookings with Up-To-Date Calendars

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Booking websites have become an important source of bookings. For some hotels or properties even the most important source. Using several sites usually means increased visibility and revenue. The downside to this strategy used to be the management effort involved. Manually keeping multiple calendars up to date is tedious and time consuming. The solution to… Read more »

Improve Your Guests Experience

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An efficient check-in process, a clean room and quality staff are essentials a guest expects. To make a difference hosts need to move beyond the basics. Personalised service is one key to improve guests service experiences. Customer Service is the New Marketing* Service has always been a differentiator. Due to the growing influence and importance… Read more »

Bitcoin Payments for Hotel Bookings

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The digital currency Bitcoin is growing in popularity. A few days ago Expedia was the first mayor online travel agency to announce they accept Bitcoin transactions. What is Bitcoin? Bitcoin is a decentralized virtual currency introduced as open-source software in 2009. Payments work peer-to-peer without a central repository or single administrator. According to the Wall… Read more »