Increase Hotel and B&B Revenue by Cross-selling and Up-selling

The idea of cross-selling is getting a customer to buy something else together with the product or service they already have chosen. The classic example is McDonald’s standard question: ‘Do you want fries with that?’ Cross-selling does not mean manipulating your guests. It is about offering something the customer has  genuine interest in, someting well-connected to the product they already have decided they want.

Do you offer additional services such as transport, meals, bicycle hire, a sightseeing trip, room-extras, tours , classes, activities or events? How about sports?  Do you have a tennis court, fitness room? Tell your guests and let them book them as extras together with their room.

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Online Bookings from WordPress Sites

WordPress is becoming very popular with smaller hotels, B&Bs guest houses and inns. Though it was created as a blog software it can also serve as a CMS for a website. Integrating a blog and a website can be one reason to choose WordPress over other CMS options.READ MORE

How Images Influcence Website Traffic

‘A Picture paints a thousand words’ is a saying which no doubt is very true. Especially for lodging websites because people judge by the visuals what to expect.  Studies show the top two factors in the decision process where to stay are reviews and photos. The more appealing photos on a website the better. But photos not only make websites more attractive for visitors they can also have an impact on search results.

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Why Reviews or a Guestbook on your Website can increase Bookings

How do people decide what to buy or which services to use?

For their Global Trust in Advertising Survey reputable Nielsen Company surveyed more than 28,000 internet respondents in 56 countries. They found out that 92 percent of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising. The second most trusted source of information are online consumer reviews.

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