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Increase Hotel and B&B Revenue: Gift Vouchers

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The popularity of voucher codes has rapidly grown over the past years. This is because they are an easy and flexible way of promotion. The hospitality industry is no exception. Many hotels already use vouchers and discount codes. With people thinking about what to give at the moment it might be a good time to… Read more »

Commission Free Online Bookings Without Your Own Website

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You don’t need your own website to accept online bookings. Check out these two easy options to sell online without paying commission: Use Your Booking Page as Website The design and the content of Beds24’s booking page is fully customisable. You can add custom content to use it as a stand-alone web presence. Add pictures… Read more »

Tripadvisor Transforms to Booking Channel: Don’t Miss Out

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There has been alot of tweeting, blogging and facebooking about Tripadvisor´s new service recently. It is sheduled to start in September. Here a summary of the facts: Tripadvisor Connect will allow independent hotels and B&B´s to display real-time availability and online booking on their Tripadvisor profile and let them participate in the hotel price comparison… Read more »

Cancellation Policies for Accommodation Businesses

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Cancellations are always unpleasant for the host but often also for the guest. Most hosts have a cancellation policy. Which strategy is used can make a big difference in terms of guest relations and revenue management. Common strategies are: No Cancellation No matter when or why the guest cancels the full price of the booking… Read more »

Hotel Reputation – How to Create a Positive Memory

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 I have had many nice restaurant meals but one experience a couple of years ago keeps coming back to my mind. The food was good, the place nice but really not much better than many other places I have been to since. Different was what  happened at the end. After we had payed we were… Read more »

Online Bookings for Booking Agents and Booking Portals

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A web site is often the first contact point a guest has when looking for accommodation. Most people do not spend the time sending out enquiries. They expect to see if the room or lodging they are interested in is available while they are searching. Agents who don’t show availability on their website risk losing… Read more »

Happy New Year!
These are the Hotel Online Marketing Trends 2013

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The general outlook for the tourism industry is still positive. However, The World Travel and Tourism Council  thinks that the change in economic outlooks suggest a potential weakening of Travel & Tourism growth in 2013 in Europe and parts of Asia. The key hotel online marketing trends 2013 might help you to stay on top…

Increase Hotel and B&B Revenue by Cross-selling and Up-selling

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The idea of cross-selling is getting a customer to buy something else together with the product or service they already have chosen. The classic example is McDonald’s standard question: ‘Do you want fries with that?’ Cross-selling does not mean manipulating your guests. It is about offering something the customer has  genuine interest in, someting well-connected… Read more »

Online Bookings from WordPress Sites

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WordPress is becoming very popular with smaller hotels, B&Bs guest houses and inns. Though it was created as a blog software it can also serve as a CMS for a website. Integrating a blog and a website can be one reason to choose WordPress over other CMS options. But there is more to why people… Read more »

How Images Influcence Website Traffic

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‘A Picture paints a thousand words’ is a saying which no doubt is very true. Especially for lodging websites because people judge by the visuals what to expect.  Studies show the top two factors in the decision process where to stay are reviews and photos. The more appealing photos on a website the better. But… Read more »