Posts Categorized: Online Marketing

How to Generate Last Minute Bookings

Share Button

Being fully booked all year around is the dream of every hotelier. In reality most places have slow seasons which require increased marketing efforts. The good news is: The last-minute market is emerging. More and more people travel with mobiles, tablets or laptops and use these to book on the go. These tips can help… Read more »

The Impact of Googles Next Major Update on Bookings

Share Button

Mobile devices have become a natural part of most peoples lives. More and more people are browsing the internet on mobile devices like smart phones and tablet. According to Phocuswright  mobile travel bookings will account for 27% of the U.S. online travel market by this year – from just 5% in 2012. These developments will reflect… Read more »

Increase Revenue: Distribution & Channel Management

Share Button

Fifteen years ago bookings were generated through travel agencies, write ups or ads in publications, repeat-customers and referrals. Today travelers go on-line and search the web. Of course, repeat customers and referrals are still important, but in a world where billions are connected to the Internet, on-line marketing channels are the dominant driver for business…. Read more »

Tripadvisor Transforms to Booking Channel: Don’t Miss Out

Share Button

There has been alot of tweeting, blogging and facebooking about Tripadvisor´s new service recently. It is sheduled to start in September. Here a summary of the facts: Tripadvisor Connect will allow independent hotels and B&B´s to display real-time availability and online booking on their Tripadvisor profile and let them participate in the hotel price comparison… Read more »

Hotel Reputation – How to Create a Positive Memory

Share Button

 I have had many nice restaurant meals but one experience a couple of years ago keeps coming back to my mind. The food was good, the place nice but really not much better than many other places I have been to since. Different was what  happened at the end. After we had payed we were… Read more »

Happy New Year!
These are the Hotel Online Marketing Trends 2013

Share Button

The general outlook for the tourism industry is still positive. However, The World Travel and Tourism Council  thinks that the change in economic outlooks suggest a potential weakening of Travel & Tourism growth in 2013 in Europe and parts of Asia. The key hotel online marketing trends 2013 might help you to stay on top…

Increase Hotel and B&B Revenue by Cross-selling and Up-selling

Share Button

The idea of cross-selling is getting a customer to buy something else together with the product or service they already have chosen. The classic example is McDonald’s standard question: ‘Do you want fries with that?’ Cross-selling does not mean manipulating your guests. It is about offering something the customer has  genuine interest in, someting well-connected… Read more »