Attract more high-value travellers with promotions

Many OTAs offer loyalty programs to travellers. Travellers who sign up will receive rewards like discounts, and other special incentives if they perform repeat bookings with the OTA. For accommodation providers, these member bookers can be a highly attractive target group. For example, Expedia Group members,

Advertise Vacation Rentals Part 1:
VRBO / Homeaway

Advertising your properties on the right vacation rental sites will give you visibility to generate new bookings for your business. Choosing which listing site to advertise your property on is one of the most difficult choices. In a series of articles we will introduce the

Is It Better To Have a Revenue Manager or Revenue Management Software?

Guest blog by our integration partner RoomPriceGenie The robots are coming! They’re taking over! No job is safe! That’s the hype we keep hearing, and revenue-management software companies definitely want you to believe that a computer is better than a human. But is it true? 1)It’s clear that

Meta Search for hotels

Boost Direct Bookings with Meta Search Advertising

Meta search engines make it easy for price conscious guest to find the best price for what they want to book by comparing prices of various providers in one place with the option to instantly book the best offer. Since meta search engines are getting more

Google Hotel Ads for small hotels

Advertise your lodging on Google Hotel Ads

Google Hotel Ads allows hoteliers to showcase their hotel via adverts across desktops, tablets, and mobile devices on Google. Guests actively seaching for accommodation on Google Search or Google Maps will be shown ads through which they can book directly with the hotel. How can small

How to Generate Last Minute Bookings

Being fully booked all year around is the dream of every hotelier. In reality most places have slow seasons which require increased marketing efforts. The good news is: The last-minute market is emerging. More and more people travel with mobiles, tablets or laptops and use

Increase Revenue: Distribution & Channel Management

Fifteen years ago bookings were generated through travel agencies, write ups or ads in publications, repeat-customers and referrals. Today travelers go on-line and search the web. Of course, repeat customers and referrals are still important, but in a world where billions are connected to the

Tripadvisor Transforms to Booking Channel: Don’t Miss Out

There has been alot of tweeting, blogging and facebooking about Tripadvisor´s new service recently. It is sheduled to start in September. Here a summary of the facts: Tripadvisor Connect will allow independent hotels and B&B´s to display real-time availability and online booking on their Tripadvisor profile

The Impact of Googles Next Major Update on Bookings

Mobile devices have become a natural part of most peoples lives. More and more people are browsing the internet on mobile devices like smart phones and tablet. According to Phocuswright  mobile travel bookings will account for 27% of the U.S. online travel market by this year

Hotel Reputation – How to Create a Positive Memory

 I have had many nice restaurant meals but one experience a couple of years ago keeps coming back to my mind. The food was good, the place nice but really not much better than many other places I have been to since. Different was what