The Impact of Googles Next Major Update on Bookings

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Mobile devices have become a natural part of most peoples lives. More and more people are browsing the internet on mobile devices like smart phones and tablet. According to Phocuswright  mobile travel bookings will account for 27% of the U.S. online travel market by this year – from just 5% in 2012.

These developments will reflect in the next major update to Google’s search algorithm. Starting April 21 Google will use mobile-friendliness as a ranking signal. Google announced that this change will have a significant impact on search results. Websites with flexible designs will be rewarded with higher search rankings than web sites which are not mobile friendly.

Mobile Friendly Hotel Booking

What does this mean for the accommodation industry?

Without a mobile friendly web site, guests searching for accommodation using mobile devices will not find you as easily on Google. The result might be less direct bookings.

Are you ready?

With Google’s Mobile Frindly Test  you can check your web site. Google’s Mobile Guide gives information on how to make your site great for mobile users.

Mobile friendly by default. No extra costs.

The responsive/advaptive design of Beds24´s booking page is mobile friendly. If you are a Beds24 customer you can be sure that your guests can enjoy a mobile friendly booking experience. The booking page automatically adapts to the device the guest uses. You will not need to change any settings and this service is included at no extra cost in every Beds24 account. If you are not yet using Beds24 you are welcome to use the free trial to test without obligation.

Photo: © DeathToTheStockPhoto

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