Posts Categorized: Online Booking

Stay Safe and Secure

Share Button

Cybercrime is a fast-growing area of crime causing serious harm. Stolen details like username and passwords from sites hacked recently and even many years ago are available for sale on the internet. Criminals are using these details to attempt to log into any site not just the one they were stolen from. Scams and fraudulent… Read more »

How to Generate Last Minute Bookings

Share Button

Being fully booked all year around is the dream of every hotelier. In reality most places have slow seasons which require increased marketing efforts. The good news is: The last-minute market is emerging. More and more people travel with mobiles, tablets or laptops and use these to book on the go. These tips can help… Read more »

Reviews and Online Reputation Mangement

Share Button

Word of Mouth has always been one of the key success factors in the hospitality industry. Online Word of Mouth (eWOM) is an even more powerful marketing tool. We have heard from many new hosts that the first good review changed the game. The more reviews a lodging has, the more inclined potential guests will… Read more »

Increase Bookings with Up-To-Date Calendars

Share Button

Booking websites have become an important source of bookings. For some hotels or properties even the most important source. Using several sites usually means increased visibility and revenue. The downside to this strategy used to be the management effort involved. Manually keeping multiple calendars up to date is tedious and time consuming. The solution to… Read more »

Improve Your Guests Experience

Share Button

An efficient check-in process, a clean room and quality staff are essentials a guest expects. To make a difference hosts need to move beyond the basics. Personalised service is one key to improve guests service experiences. Customer Service is the New Marketing* Service has always been a differentiator. Due to the growing influence and importance… Read more »

Bitcoin Payments for Hotel Bookings

Share Button

The digital currency Bitcoin is growing in popularity. A few days ago Expedia was the first mayor online travel agency to announce they accept Bitcoin transactions. What is Bitcoin? Bitcoin is a decentralized virtual currency introduced as open-source software in 2009. Payments work peer-to-peer without a central repository or single administrator. According to the Wall… Read more »

Increase Revenue: Distribution & Channel Management

Share Button

Fifteen years ago bookings were generated through travel agencies, write ups or ads in publications, repeat-customers and referrals. Today travelers go on-line and search the web. Of course, repeat customers and referrals are still important, but in a world where billions are connected to the Internet, on-line marketing channels are the dominant driver for business…. Read more »

Commission Free Online Bookings Without Your Own Website

Share Button

You don’t need your own website to accept online bookings. Check out these two easy options to sell online without paying commission: Use Your Booking Page as Website The design and the content of Beds24’s booking page is fully customisable. You can add custom content to use it as a stand-alone web presence. Add pictures… Read more »

Tripadvisor Transforms to Booking Channel: Don’t Miss Out

Share Button

There has been alot of tweeting, blogging and facebooking about Tripadvisor´s new service recently. It is sheduled to start in September. Here a summary of the facts: Tripadvisor Connect will allow independent hotels and B&B´s to display real-time availability and online booking on their Tripadvisor profile and let them participate in the hotel price comparison… Read more »

Cancellation Policies for Accommodation Businesses

Share Button

Cancellations are always unpleasant for the host but often also for the guest. Most hosts have a cancellation policy. Which strategy is used can make a big difference in terms of guest relations and revenue management. Common strategies are: No Cancellation No matter when or why the guest cancels the full price of the booking… Read more »