Competing with OTAs marketing power is expensive and increasingly difficult. Everybody loves direct bookings. However there are benefits to using OTAs as well. Cost Generally direct bookings are considered to be most economic. But the transaction costs are only part of the total cost involved into
Signing a distribution agreement with an OTA does not automatically lead to a substantial increase of sales. The number of bookings you generate on an OTA depends largely on how your listing ranks. Define your key segment “I want to reach everybody” is not a strategy
A channel manger which automates processes and reduces the risk of double bookings is a major asset for a successful distribution strategy. One of main benefits of a channel manger is pooled inventory. A hotel that does not use a channel manger needs to split their
Cybercrime is a fast-growing area of crime causing serious harm.Stolen details like username and passwords from sites hacked recently and even many years ago are available for sale on the internet. Criminals are using these details to attempt to log into any site not just
Common reasons preventing accommodation providers from using yield management and revenue management are cost, complexity and requirement of trained staff. What is the difference between the two approaches and how can these obstacles be overcome? What is Revenue Management? Revenue Management applies data science and insights such as
Meta search engines make it easy for price conscious guest to find the best price for what they want to book by comparing prices of various providers in one place with the option to instantly book the best offer. Since meta search engines are getting more
Being fully booked all year around is the dream of every hotelier. In reality most places have slow seasons which require increased marketing efforts. The good news is: The last-minute market is emerging. More and more people travel with mobiles, tablets or laptops and use
Word of Mouth has always been one of the key success factors in the hospitality industry. Online Word of Mouth (eWOM) is an even more powerful marketing tool. We have heard from many new hosts that the first good review changed the game. The more
Mobile devices have become a natural part of most peoples lives. More and more people are browsing the internet on mobile devices like smart phones and tablet. According to Phocuswright mobile travel bookings will account for 27% of the U.S. online travel market by this year
Booking websites have become an important source of bookings. For some hotels or properties even the most important source. Using several sites usually means increased visibility and revenue. The downside to this strategy used to be the management effort involved. Manually keeping multiple calendars up to