Posts Categorized: Hotel Marketing

Yield Management for Small Accommodation Providers

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Ideally a hotel would always sell all rooms at the highest rack rate. As this is rarely possible the challenge is to find the right price to utilise a hotels capacity in the most profitable way possible. In a nutshell the idea of yield management is to achieve the highest selling price while maximising occupancy…. Read more »

How to Generate Last Minute Bookings

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Being fully booked all year around is the dream of every hotelier. In reality most places have slow seasons which require increased marketing efforts. The good news is: The last-minute market is emerging. More and more people travel with mobiles, tablets or laptops and use these to book on the go. These tips can help… Read more »

Reviews and Online Reputation Mangement

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Word of Mouth has always been one of the key success factors in the hospitality industry. Online Word of Mouth (eWOM) is an even more powerful marketing tool. We have heard from many new hosts that the first good review changed the game. The more reviews a lodging has, the more inclined potential guests will… Read more »

Improve Your Guests Experience

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An efficient check-in process, a clean room and quality staff are essentials a guest expects. To make a difference hosts need to move beyond the basics. Personalised service is one key to improve guests service experiences. Customer Service is the New Marketing* Service has always been a differentiator. Due to the growing influence and importance… Read more »

Increase Hotel and B&B Revenue: Gift Vouchers

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The popularity of voucher codes has rapidly grown over the past years. This is because they are an easy and flexible way of promotion. The hospitality industry is no exception. Many hotels already use vouchers and discount codes. With people thinking about what to give at the moment it might be a good time to… Read more »

Commission Free Online Bookings Without Your Own Website

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You don’t need your own website to accept online bookings. Check out these two easy options to sell online without paying commission: Use Your Booking Page as Website The design and the content of Beds24’s booking page is fully customisable. You can add custom content to use it as a stand-alone web presence. Add pictures… Read more »

Hotel Reputation – How to Create a Positive Memory

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 I have had many nice restaurant meals but one experience a couple of years ago keeps coming back to my mind. The food was good, the place nice but really not much better than many other places I have been to since. Different was what  happened at the end. After we had payed we were… Read more »