In today’s competitive hospitality landscape, choosing the right distribution channels is critical to attracting the right guests, increasing occupancy, and maximizing revenue; a well-balanced distribution mix ensures broader reach, higher visibility, and more consistent bookings. Whether you're managing a boutique hotel, a vacation rental, or
Many OTAs offer loyalty programs to travellers. Travellers who sign up will receive rewards like discounts, and other special incentives if they perform repeat bookings with the OTA. For accommodation providers, these member bookers can be a highly attractive target group. For example, Expedia Group loyalty
Each year, Booking.com reveals the latest travel trends. In their 2024 study, they surveyed 27,000 travelers from 33 countries. We've summarized the key trends and provided practical suggestions on how you can leverage them for your business. Provide spontaneous luxury experiences Despite saving where they can, travelers still
Competing with OTAs marketing power is expensive and increasingly difficult. Everybody loves direct bookings. However there are benefits to using OTAs as well. Cost Generally direct bookings are considered to be most economic. But the transaction costs are only part of the total cost involved into
Signing a distribution agreement with an OTA does not automatically lead to a substantial increase of sales. The number of bookings you generate on an OTA depends largely on how your listing ranks. Define your key segment “I want to reach everybody” is not a strategy
Common reasons preventing accommodation providers from using yield management and revenue management are cost, complexity and requirement of trained staff. What is the difference between the two approaches and how can these obstacles be overcome? What is Revenue Management? Revenue Management applies data science and insights such as
Meta search engines make it easy for price conscious guest to find the best price for what they want to book by comparing prices of various providers in one place with the option to instantly book the best offer. Since meta search engines are getting more
Being fully booked all year around is the dream of every hotelier. In reality most places have slow seasons which require increased marketing efforts. The good news is: The last-minute market is emerging. More and more people travel with mobiles, tablets or laptops and use
Word of Mouth has always been one of the key success factors in the hospitality industry. Online Word of Mouth (eWOM) is an even more powerful marketing tool. We have heard from many new hosts that the first good review changed the game. The more
An efficient check-in process, a clean room and quality staff are essentials a guest expects. To make a difference hosts need to move beyond the basics. Personalized service is one key to improve guests service experiences. Customer Service is the New Marketing* Service has