Ideally a hotel would always sell all rooms at the highest rack rate.
As this is rarely possible the challenge is to find the right price to utilise a hotels capacity in the most profitable way possible.
Word of Mouth has always been one of the key success factors in the hospitality industry. Online Word of Mouth (eWOM) is an even more powerful marketing tool. We have heard from many new hosts that the first good review changed the game. The more reviews a lodging has, the more inclined potential guests will be to book.READ MORE
An efficient check-in process, a clean room and quality staff are essentials a guest expects. To make a difference hosts need to move beyond the basics. Personalized service is one key to improve guests service experiences.
Customer Service is the New Marketing*
Service has always been a differentiator. Due to the growing influence and importance of ratings and social media for the hospitality industry the impact of every single guest experience can be huge. Knowing guests needs and delivering proactive service is the differentiator in a competitive environment.
The popularity of voucher codes has rapidly grown over the past years. This is because they are an easy and flexible way of promotion. The hospitality industry is no exception. Many hotels already use vouchers and discount codes.
You don’t need your own website to accept online bookings. Check out these two easy options to sell online without paying commission:
Use Your Booking Page as Website
The design and the content of Beds24’s booking page is fully customisable. You can add custom content to use it as a stand-alone web presence.