Attract more high-value travellers with promotions

Many OTAs offer loyalty programs to travellers. Travellers who sign up will receive rewards like discounts, and other special incentives if they perform repeat bookings with the OTA. For accommodation providers, these member bookers can be a highly attractive target group. For example, Expedia Group members,

Yield Management and Revenue Management for vacation rental, B&B, hotel

Revenue & Yield Management for Accommodation Providers

Common reasons preventing accommodation providers from using yield management and revenue management are cost, complexity and requirement of trained staff. What is the difference between the two approaches and how can these obstacles be overcome? What is Revenue Management? Revenue Management applies data science and insights such as

Meta Search for hotels

Boost Direct Bookings with Meta Search Advertising

Meta search engines make it easy for price conscious guest to find the best price for what they want to book by comparing prices of various providers in one place with the option to instantly book the best offer. Since meta search engines are getting more

The benefits of working with OTAs

The benefits of working with OTAs

Competing with OTAs marketing power is expensive and increasingly difficult. Everybody loves direct bookings. However there are benefits to using OTAs as well. Cost Generally direct bookings are considered to be most economic. But the transaction costs are only part of the total cost involved into

Optimize your OTA profiles to increase sales

Signing a distribution agreement with an OTA does not automatically lead to a substantial increase of sales. The number of bookings you generate on an OTA depends largely on how your listing ranks. Define your key segment “I want to reach everybody” is not a strategy

How to Generate Last Minute Bookings

Being fully booked all year around is the dream of every hotelier. In reality most places have slow seasons which require increased marketing efforts. The good news is: The last-minute market is emerging. More and more people travel with mobiles, tablets or laptops and use

Reviews and Online Reputation Mangement

Word of Mouth has always been one of the key success factors in the hospitality industry. Online Word of Mouth (eWOM) is an even more powerful marketing tool. We have heard from many new hosts that the first good review changed the game. The more

Improve Your Guests Experience

An efficient check-in process, a clean room and quality staff are essentials a guest expects. To make a difference hosts need to move beyond the basics. Personalized service is one key to improve guests service experiences. Customer Service is the New Marketing* Service has

Increase Hotel and B&B Revenue: Gift Vouchers

The popularity of voucher codes has rapidly grown over the past years. This is because they are an easy and flexible way of promotion. The hospitality industry is no exception. Many hotels already use vouchers and discount codes. With people thinking about what to give at

Commission Free Online Bookings Without Your Own Website

You don't need your own website to accept online bookings. Check out these two easy options to sell online without paying commission: Use Your Booking Page as Website The design and the content of Beds24's booking page is fully customisable. You can add custom content to use