October 1, 2012

How Images Influcence Website Traffic

‘A Picture paints a thousand words’ is a saying which no doubt is very true. Especially for lodging websites because people judge by the visuals what to expect.  Studies show the top two factors in the decision process where to stay are reviews and photos.

September 17, 2012

Why Reviews or a Guestbook on your Website can increase Bookings

How do people decide what to buy or which services to use? For their Global Trust in Advertising Survey reputable Nielsen Company surveyed more than 28,000 internet respondents in 56 countries. They found out that 92 percent of consumers around the world say they trust earned