Posts Categorized: SEO

Optimize your OTA profiles to increase sales

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Signing a distribution agreement with an OTA does not automatically lead to a substantial increase of sales. The number of bookings you generate on an OTA depends largely on how your listing ranks. Define your key segment “I want to reach everybody” is not a strategy which will be successful in the long run. With… Read more »

The Impact of Googles Next Major Update on Bookings

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Mobile devices have become a natural part of most peoples lives. More and more people are browsing the internet on mobile devices like smart phones and tablet. According to Phocuswright  mobile travel bookings will account for 27% of the U.S. online travel market by this year – from just 5% in 2012. These developments will reflect… Read more »

How Images Influcence Website Traffic

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‘A Picture paints a thousand words’ is a saying which no doubt is very true. Especially for lodging websites because people judge by the visuals what to expect.  Studies show the top two factors in the decision process where to stay are reviews and photos. The more appealing photos on a website the better. But… Read more »