Optimize your OTA profiles to increase sales

Signing a distribution agreement with an OTA does not automatically lead to a substantial increase of sales. The number of bookings you generate on an OTA depends largely on how your listing ranks.
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The Impact of Googles Next Major Update on Bookings

Mobile devices have become a natural part of most peoples lives. More and more people are browsing the internet on mobile devices like smart phones and tablet. According to Phocuswright  mobile travel bookings will account for 27% of the U.S. online travel market by this year – from just 5% in 2012.

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How Images Influcence Website Traffic

‘A Picture paints a thousand words’ is a saying which no doubt is very true. Especially for lodging websites because people judge by the visuals what to expect.  Studies show the top two factors in the decision process where to stay are reviews and photos. The more appealing photos on a website the better. But photos not only make websites more attractive for visitors they can also have an impact on search results.

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