New Airbnb features and how to benefit from them In case you missed our joint webinar with Airbnb on how to improve your performance we have summarized Airbnbs key recommendations in a series of blog posts. This part covers new features and how they can fill empty
Advertising your properties on the right vacation rental sites will give you visibility to generate new bookings for your business. Choosing which listing site to advertise your property on is one of the most difficult choices. In a series of articles we will introduce the
Competing with OTAs marketing power is expensive and increasingly difficult. Everybody loves direct bookings. However there are benefits to using OTAs as well. Cost Generally direct bookings are considered to be most economic. But the transaction costs are only part of the total cost involved into
Signing a distribution agreement with an OTA does not automatically lead to a substantial increase of sales. The number of bookings you generate on an OTA depends largely on how your listing ranks. Define your key segment “I want to reach everybody” is not a strategy
A channel manger which automates processes and reduces the risk of double bookings is a major asset for a successful distribution strategy. One of main benefits of a channel manger is pooled inventory. A hotel that does not use a channel manger needs to split their
Meta search engines make it easy for price conscious guest to find the best price for what they want to book by comparing prices of various providers in one place with the option to instantly book the best offer. Since meta search engines are getting more
Booking websites have become an important source of bookings. For some hotels or properties even the most important source. Using several sites usually means increased visibility and revenue. The downside to this strategy used to be the management effort involved. Manually keeping multiple calendars up to
Fifteen years ago bookings were generated through travel agencies, write ups or ads in publications, repeat-customers and referrals. Today travelers go on-line and search the web. Of course, repeat customers and referrals are still important, but in a world where billions are connected to the
There has been alot of tweeting, blogging and facebooking about Tripadvisor´s new service recently. It is sheduled to start in September. Here a summary of the facts: Tripadvisor Connect will allow independent hotels and B&B´s to display real-time availability and online booking on their Tripadvisor profile