Changes to Google Hotel Ads: What You Need to Know

As a certified Google Partner for both Google Hotel Ads and Google for Vacation Rentals, Beds24 can connect all property types to Google. Beds24’s direct integrations with Google Hotel ads and Google for Vacations rentals help maximize your direct bookings by connecting you with millions of potential guests through Google Maps, Search, Business Listings, and Travel.

Starting in February, a commission-based bidding model will replace the cost-per-click system. We have updated our integration with Google to align with these changes.

What are Google Hotel Ads?

Google Hotel Ads focus solely on travelers searching for hotels.

When potential guests search for a hotel on Google Search, Google Maps, or YouTube, they’ll see a hotel search module displaying photos, names, prices, and a map. After selecting a hotel, they’ll receive real-time pricing tailored to their chosen dates and number of guests.

How can properties use Google Hotel Ads?

To advertise on Google, properties need a certified Google Hotel Ads partner like Beds24. Beds24 sends your competitive direct rates and live availability to Google, allowing your prices to appear alongside Google’s OTA partners. This ensures guests can easily see the benefits of booking directly with you.

With a Google Hotel Center connection, Beds24 sends your prices and availability to Google, enabling you to take advantage of Google’s free booking links. This provides valuable exposure at no cost from Google.

Free booking links showcase your site or hotel name alongside the room rate for the selected itinerary. When users click on your link, they are directed to your Beds24 booking page, where they can book commission-free.

To run paid ad campaigns, you’ll need a Google Ads Connection, which links your Google Ads account to Beds24. This enables you to create paid Google Hotel Ads campaigns for even greater visibility.

What is the difference between Free booking links and Paid Hotel Ads?

While free booking links display similar information to Google’s paid booking links, paid ads offer greater visibility. The key difference is that paid hotel ads are ranked through Google’s ad auction, whereas free booking links are ranked based on their relevance to users. Google may choose to display free booking links alongside hotel ads at their discretion.

How can vacation rentals advertise on Google?

Google for Vacation Rentals is a platform that allows property owners and managers to showcase their vacation rentals directly in Google’s search results, Google Maps, and other Google services.

As a certified Google for Vacation Rentals partner, Beds24 enables you to list your vacation rentals directly on Google, helping you receive commission-free bookings straight from Google.

Learn more about how to list your properties on Google for Vacation Rentals  here.