December 9, 2025

Guest reviews are a game-changer for vacation rental success

Reviews are often the first impression travelers get when browsing listings, and positive feedback can significantly boost visibility, bookings, and trust in your property. Did you know that: 91% of travelers read reviews before booking a vacation rental. Properties with higher ratings can earn up to 20% more

May 5, 2015

Reviews and Online Reputation Management

Word of Mouth has always been one of the key success factors in the hospitality industry. Online Word of Mouth (eWOM) is an even more powerful marketing tool. We have heard from many new hosts that the first good review changed the game. The more