Increase Hotel and B&B Revenue by Cross-selling and Up-selling

The idea of cross-selling is getting a customer to buy something else together with the product or service they already have chosen. The classic example is McDonald’s standard question: ‘Do you want fries with that?’ Cross-selling does not mean manipulating your guests. It is about offering something the customer has  genuine interest in, someting well-connected to the product they already have decided they want.

Do you offer additional services such as transport, meals, bicycle hire, a sightseeing trip, room-extras, tours , classes, activities or events? How about sports?  Do you have a tennis court, fitness room? Tell your guests and let them book them as extras together with their room.

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